Creative and Data-Driven ​
​Integrated Marketing Communications

  • ​​A creative thinker trained in marketing analytics, who queries reports to verify the results of previous campaign strategies to better understand how the audience will respond before deciding the next strategy or crafting another product message.

  • A B2B marketer who balances the qualitative and quantitative, the creative and practical - drawing on 20 years of experience in both traditional and digital marketing, a natural creative talent, and a graduate degree in integrated, digital marketing strategy.
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  • Cross-functional team leader who breathes new life and energy into individuals, teams and projects. Natural ability to inspire and challenge people, leading them to confidence, competence and success.  ​
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  • Contagious enthusiasm. Innovative ideas. Superior attention to detail. Driven, revenue-focused & proactive. ​

Competent and Experienced:

Marketing Campaign Planning, Implementation, 
​Evaluation and Iteration ​
Demand Generation, Persona Creation
​and Buyer Journeys
Product Marketing Strategy
Content Marketing and Copy Writing 
Digital, Social, Mobile Marketing 
Event Marketing and Trade Show Management ​
Consumer Research and Marketing Analytics
Public Relations

Audience-driven, Creative,
​Purposeful Content

  • Passion for creating narratives  ​​relevant to customer needs and priorities 
  • Targeted, outcome-based content to fill journey gaps  
  • Uncanny ability to quickly learn and translate technical  concepts into benefits
  • Product messaging that differentiates capabilities in the market
  • Key messaging that communicates a brand's value proposition
  • Content that positions  organization executives as industry thought leaders​​​

Master of Science, Integrated Marketing Communications,
Northwestern University

The Integrated Marketing Communications (IMC) process was refined by faculty at Northwestern's world-recognized Medill School. IMC is powered by data-based behavioral insights to help marketers understand consumer needs so that they can create and deliver targeted, consistent messaging across communication channels. ROI is calculated, then strategy and messaging are re-adjusted for a more precise, profitable outcome. 

​Let's
Get Technical
Journaling cinemagraph image above (c) Julien Douvier. http://juliendouvier.tumblr.com/