Branding & Consumer Research
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SkyZone Trampoline Park Global Brand Positioning
Group Project Conducted in 2015
Brand Communication Decisions Course, Northwestern University
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Optimo Hats Social Marketing Strategy
Group Project Conducted in 2015
Digital, Social, Mobile Media Course, Northwestern University
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Consumer Persona Creation for Global Brand Quai 54
Group Project Conducted in 2015
Digital Storytelling, Northwestern University
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Quai 54 Digital Marketing Plan & Video Storyboard
Group Project Conducted in 2015
Digital Storytelling, Northwestern University
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Motorola Consumer Research
Group Project Conducted in 2014
Consumer Insight Course, Northwestern University
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Identifying Marketing Objectives, Messages, Incentives
Group Project Conducted in 2015
Integrated Marketing Communications Strategic Process Course, Northwestern University
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Market Promotions Response Analysis
Group Project Conducted in 2015
Integrated Marketing Communications Strategic Process Course, Northwestern University
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Germanwings Crisis Communications Case Analysis
Group Project Conducted in 2015
Crisis Communications Course, Northwestern University
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