​Branding & Consumer Research

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SkyZone Trampoline Park Global Brand Positioning
Group Project Conducted in 2015 
Brand Communication Decisions Course, Northwestern University

Optimo Hats Social Marketing Strategy
Group Project Conducted in 2015 
Digital, Social, Mobile Media Course, Northwestern University

Consumer Persona Creation for Global Brand Quai 54   
Group Project Conducted in 2015 
Digital Storytelling, Northwestern University

Quai 54 Digital Marketing Plan & Video Storyboard
Group Project Conducted in 2015 
Digital Storytelling, Northwestern University

Motorola Consumer Research
Group Project Conducted in 2014 
Consumer Insight Course, Northwestern University

Identifying Marketing Objectives, Messages, Incentives
Group Project Conducted in 2015 
Integrated Marketing Communications Strategic Process Course, Northwestern University

Market Promotions Response Analysis
Group Project Conducted in 2015 
Integrated Marketing Communications Strategic Process Course, Northwestern University

Germanwings Crisis Communications Case Analysis
Group Project Conducted in 2015 
Crisis Communications Course, Northwestern University